Using the availability bias to reframe danger

How would you encourage Australians to drive slower?

That’s what today’s guest on Nudge, Adam Ferrier, had to do. 

Being an applied behavioural scientist, he tackled this challenge in a novel way. 

Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick. 

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Watch the bonus episode: https://nudge.kit.com/66dcb18641

Adam’s agency: https://thinkerbell.com/

Adam’s books: https://amzn.to/431eYfD

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Today’s sources:

Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow.

Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House.

Sutherland, S. (1992). Irrationality: The enemy within. Constable.