5min chapter

The Conversation Weekly cover image

Too many digital distractions are eroding our ability to read deeply

The Conversation Weekly

CHAPTER

The Relationship Between Media Multitasking Behavior and Academic Performance

Researchers used surveys to collect data from 1,445 students in South Africa, Botswana and Namibia. High-media multitaskers are those who see themselves frequently switching between apps and devices; low-media multitasking people resist the urge to multitask. By having the participants play a game and have two types of banners pop up, Don wanted to see if attention and distractibility depended on what kind of information was being displayed.

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