#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Are There Barriers of Frustration?
Cultural differences between these regions, do you feel like it just makes things more challenging. Are there barriers of their frustration to the things that hold you back? Well, obviously, i would lagh to have an easy job, an easy life. And then you could say, ok, will will do the same one size fits all everywhere. I would highly recommend to localize it as much as necessary.
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Transcript
