Accelerating Product-Led Growth

In this episode, Wes Bush interviews Gaurav, founder and CEO of Jeeva AI, about how they pivoted from a failed startup to building a $5M ARR AI sales platform in just 8 months. 

Gaurav reveals their unconventional approach to being "different not better," and how they recently launched a PLG motion that generated 10,000+ users and $100K ARR in their first week.

Key Takeaways:

[00:01:32] Gaurav’s origin story

[00:05:26] Building "the cursor for sales"

[00:15:05] The launch strategy: Getting 320 form fills and 27 customers 

[00:25:05] The feature trap: Focusing too much on new features instead of funnel optimization 

[00:30:01]  The Ogilvy principle that shaped their positioning strategy

[00:37:01] Breaking down their Product Hunt launch that generated 900+ upvotes

[00:42:12] The two-team approach during transitions

[00:51:15] Why product, customers, and hiring/firing are the only three things that matter

[00:54:09] How consistent posting (2x daily) grew from 500 to 23,000 followers 

[01:01:17] The mindset shift to maintaining high energy

Resources: 

🤖 Jeeva AI

💼 Connect with Gaurav Bhattacharya on LinkedIn

📧 Contact Gaurav at his email gaurav@jeeva.ai