Masterclass: The Recession Proof Business
Capitalism.com with Ryan Daniel Moran
00:00
The Supply Chain Is Starting to Ease
That business exploded over the last two years because they bought up bulk advertising packages with the influences that they already knew con vertit. And he gave them a massive discount for booking those 25 sponsorships. But guess what? The reach was still high. The audience was still there. Wey more exposure. They stayed top of line, top of mind in all these customers awareness as they were advertising for longer periods. Ofi they launched new products cause their profits were up. They built a huge customer base as a result. That business crushed it during covid because they were smart going into it,. ecause they leaned into the punch.
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