The 4 Steps To Fix Conversion Rate (S2:E3)
Ecommerce Playbook: Numbers, Struggles & Growth
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What Was the Drop Off That Killed My Conversion?
When you're talking about conversion rate, there are just so many layers of context that are really important. Bamboo earth customers added to cart on nine % of their of clicks. For 31 bits is only five and a half%. Despite that, the aov are about the same. So massively more people added to cart for bamboo earth. And when you adjust for aov, that same effect was basically in place relative to slick and f c goods.
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