Endeavor President Mark Shapiro
The Town with Matthew Belloni
00:00
How Much Money Are You Making With Sports Rights Deals?
ESPN is spending a lot more on rights deals, but they're not doing the originals. I was paying 1.1 billion to move Sunday night football to Monday night football when we did that deal. Now they're paying, you know, close to $2 billion. Sports rights fees just keep going north because they are stable. They attract live audiences and people want to see them live.
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