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Guy Kawasaki (Canva) | The Democratization of Everything

The CMO Podcast

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Marketing Is Not Advertising

This is the c m o podcast. A lot of people who are listening are marketing students. Ye, as you think about the ark of your life and career, i'd like you to leave our listeners with a few pieces of your wisdom,. You knon't give in that. O gess so oget, some thoughts? Yes. There's only two things in business, right? Making and selling it. The rest of it is cost. Peter drucker was the man. He can tell you how to make an apple to better. So there's that. I would also say that i think that the purpose of marketing is to create customers. It may be creating customers from

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