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Death by Personalization? The Hidden Cost of Over-Optimized Digital Experiences

The Frictionless Experience

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The Dangers of Over-Optimization

This chapter explores the complexities and pitfalls of content optimization on digital platforms, particularly how the pursuit of higher ratings can oversimplify viewer experiences. It critiques the negative impacts of prioritizing metrics over genuine user satisfaction, resulting in homogenized content that alienates diverse audiences. The discussion highlights the need to balance performance indicators with authentic engagement to foster innovation across various industries.

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