199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
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The Byproducts of the Runway Strategy
The runway strategy gives you a reason for all the content that you're sharing. So often I see people just sort of just creating content for the sake of it because they can tick a box and say, "That's today's newsletter out" It's actually hard to do that when you don't kind of know why it, where or how it fits. If you've got something that's six months away, where is the runway for that? Where is the content that's relevant for that? Absolutely.
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