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Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow

Startups For the Rest of Us

CHAPTER

Navigating the Pitfalls of Customer Validation

This chapter explores the hurdles of validating new business concepts, emphasizing how pre-existing audiences can skew expectations. The speakers share insights from their VidGuide launch, highlighting the critical role of branding and trust in improving customer engagement and conversion rates.

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