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5min chapter
Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow
Startups For the Rest of Us
Navigating the Pitfalls of Customer Validation
This chapter explores the hurdles of validating new business concepts, emphasizing how pre-existing audiences can skew expectations. The speakers share insights from their VidGuide launch, highlighting the critical role of branding and trust in improving customer engagement and conversion rates.
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