Navigating the Pitfalls of Customer Validation

In episode 667, Rob Walling speaks with John Warrillow, author of Built to Sell, about validating and launching his second SaaS business, VidGuide. They cover how Standard Operating Procedures can help your business, from leading toward better exits to easing your burden as a founder.

Topics we cover: 

• 2:59 – Why John decided to launch VidGuide
• 7:23 – Validating and positioning a “scratch-your-own-itch” SaaS idea
• 13:45 – Considerations for novel software solutions
• 18:27 – Success stories of others and their SOPs
• 22:42 – John’s early validation for VidGuide
• 26:13 – Following April Dunford’s methodology for positioning

Links from the Show:

• John Warrillow (@JohnWarrillow) I Twitter
• Built To Sell by John Warrillow
• The Automatic Customer by John Warrillow
• The Art of Selling Your Business by John Warrillow
• The ValueBuilder System
• Built to Sell Radio
• VidGuide
• Episode 532 | The Art of Selling Your Business with John Warrillow
• Episode 603 | Bootstrapping HotJar to $40M ARR Using D2C Marketing
• Episode 492 | From Zero to $55k MRR to Exit (in 2 Years) with Feedback Panda
• Ten Year Career by Jodie Cook
• MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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