How Do You Reach Out to Partners?

James layfield: Selling is about listening. If you really want to sell to some one, then you have to hear them. Let them share with you their pain points. Don't think anyone goes to work as i ave a lot of time to day. What do you think people listening sou should take away from what you've learned? How can they learn how to reach out to partners and have these calls and potentially either sell their product or learn what they're doing wrong the way that you have?