Leveraging Media Influence for Voter Mobilization

In the last few months, U.S. presidential candidate Donald Trump has appeared on shows with huge audiences of young men. He’s been doing interviews with people like influencer Logan Paul, comedian Theo Von, video game streamer Adin Ross…all people outside the usual political media, and all with millions of followers.

These appearances are just part of a deluge of efforts to court Gen Z men, in what some have called the bro or frat vote in the upcoming U.S election.

Polls show that an enormous gulf has opened up between young men and women this election season - with young men way more likely to support Donald Trump.

The Guardian U.S.’ senior features writer Sam Wolfson on why and how young men have shifted to Trump, and how this shift to the right is part of a global trend.

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