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Bonus: How to Prepare for the first AI Q4 with VP Product Marketing at Meta, Goksu Nebol-Perlman

DTC Podcast

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AI's Creative Is the New Targeting

The key thing to think about here is like the control topic you know out of all the things that you can control in our ad system creative is one of the most important. A recent study basically we found that out of 2700 advertisers creative diversification was super critical it led to 32% improvement in cost per acquisition 9% increase in incremental reach. I'd love for those folks who are listening  to take this away and use advantage plus shopping campaigns as a testing ground.

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