The Importance of Animated Experiences

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I like the idea of taking the initiative to, not just as a designer, not just wait until the end. I think it's on us to make sure we'retaking the initiative to articulate the value of animation in our projects. If you've got enough time to invest in finding out which experience a user prefers more, animated one and a non-animated one, why not just do the animation? Ah, yes. That's the interesting thing. We would love a study like that. But the truth is, most of the times, if people have gone to the trouble of implementing animation, they're just going to put it out there. It's like, why would you possibly

Rachel Nabors gives us a deep-dive into the art & science of web animation. She motivates us to sell animation as a UX enhancement, rather than a delight factor. She also exhorts us to animate ethically and responsibly.

Animation Origin Story (5:44)
Getting Animation Buy-off (14:01)
Animation is Not About Delight (20:47)
Do I Have to Draw to Animate? (33:42)
Web Animation Resources (36:41)
Future of Banner Ads (46:27)
Listener Question (50:59)
24 Hour Comic (55:44)

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