In this effervescent and eye-opening conversation with Fever-Tree co-founder and CEO, Tim Warrillow, some of the topics we discuss include:
- The drinks landscape in 2003 when Tim and his partner Charles set out to fundamentally change the way we approach the oft-overlooked and even-more-oft commodified carbonated mixers category.
- Why ingredient sourcing has played a pivotal role in Fever Tree’s rise to cocktail stardom, leading Tim to dodge nail strips and rocket launchers in the search for the world’s purest quinine.
- The symbiotic and dynamic relationship between premium spirits and premium mixers, and why Fever-Tree looks to the world’s best distillers as inspiration for new products and flavor combinations.
- We also talk about Fever-Tree’s new “Easy Mixing” book, which contains over 150 cocktails spanning beloved cocktail categories like the Mule, Highball, Summer Cup, Spritz, and even low- and no-ABV drinks.
- Along the way, we cover why Fever-Tree only comes in glass bottles, how the flavor of Mexican limes depend entirely on the meteor that killed the dinosaurs, what to drink with philanthropist Bill Gates,
- And much, much more.
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