Personalized Dog Food, Cross-Training, Digital Learning, and Branding

Since David quit his job as a waiter at the Cheesecake Factory a decade ago, his successful businesses, compelling story, and unique teaching style have helped him build a large and loyal following. Now, he hosts The Social Proof Podcast and runs the Sleepless Knights Coaching Program to guide entrepreneurs and small business owners to entrepreneurial success. David is empowering a new generation of aspiring business owners and dismissing the myth that entrepreneurship is unattainable for those without social or capital privilege. In today’s episode, David will share some tips on how to build a viable online community and chase your goals on your terms and regardless of your background.

David Shands is an author, entrepreneur, motivational speaker, and business coach. In a few short years, his “Sleep is 4 Suckers” concept has evolved from selling t-shirt's out of the back seat of his car, to selling his message on apparel across the globe. He is now the host of the successful entrepreneurial podcast, The Social Proof Podcast.

In this episode, Hala and David will discuss:

- Life lessons learned at the Cheesecake Factory

- What David learned from Steve Jobs

- Struggling as a young entrepreneur

- Learning to focus his efforts

- Starting his own t-shirt brand

- Why he started teaching entrepreneurship

- Perfecting his craft on YouTube

- Knowing what your audience is struggling with

- Earning your listeners’ trust

- How to build a niche community

- And other topics…

David Shands is an author, entrepreneur, motivational speaker, and business coach. David worked in various customer-oriented industries by day while building his own apparel business by night. In a few short years, his “Sleep is 4 Suckers” concept has evolved from selling t-shirt's out of the back seat of his car, to selling his message on apparel across the globe. He is now the host of the successful entrepreneurial podcast, The Social Proof Podcast. He is especially focused on helping entrepreneurs launch their own podcasts.

Resources Mentioned:

David’s LinkedIn: https://www.linkedin.com/in/davidshands/

David’s Twitter: https://twitter.com/sleepis4suckers

David’s Instagram: https://www.instagram.com/sleepis4suckers/

David’s Facebook: https://www.facebook.com/dreamsarebuiltovernight/

David’s Podcast (The Social Proof Podcast): https://podcasts.apple.com/us/podcast/social-proof-podcast/id1374373035

David’s YouTube: https://www.youtube.com/c/DavidNeverSleeps

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