
2025 Review: What Happened, What I Learned, and Where I’m Headed
Dickie Bush Audio
Everyone Must Name Top Three Priorities
Dickie demands that the team clearly articulate three priorities to maintain focus and aligned execution.
Watch my 2024 review: https://youtu.be/FFqg1UlrSg4?si=T6E3kKHOTM5TEAED
Watch my 2023 review: https://youtu.be/QGVuium5E34?si=dGzzHEh5xkgcVJGE
Watch my 2022 review: https://youtu.be/gJ86uTvACp8?si=3IgNu-z4N2nn2Vyx
Read on Substack here: https://dickiebush.substack.com/p/reflecting-on-2025-and-my-gameplan
Full timestamps here:
-- (2:57) Life Recap Begins --
(7:56) Starting the year on a slowmad adventure
(9:14) Bought my first condo, immediately regretted it
(16:13) Integrated lives fully with my girlfriend on multiple continents
(23:37) Took the fewest number of days fully off at any point in my life
(28:28) Became the physically strongest I have been in 10 years
(32:55) Continually refined & reunderwrote my relationship with money
(37:05) Felt like I operated below my potential in every area
-- (40:17) Life Lessons And Realizations Begin --
(40:17) Your environment will win in the long run, for better or wose
(43:06) Travel is a tool, not a default lifestyle
(44:54) Put your own oxygen mask on before helping others
(47:21) You cannot fix your stress from a place of being stressed
(49:17) Happiness and rest are skills that must be trained
(52:22) Spend more time learning to precisely describe your emotions
(55:25) Stop deciding - design a "Hell Yes" and build toward it
(57:22) Have 3 goals: health goal, business goal, life goal to guide your daily actions
-- (59:38) Business Recap Begins --
(1:00:02) Overall portfolio revenue +18% year over year, but net after ads & labor -14%
(1:02:15) Vertical by vertical breakdown
(1:04:00) Made 12 key hires, ascensions, and personnel improvements
(1:05:35) Learned how to profitably run paid traffic to live events
(1:06:18) Added multiple products to improve our money model
(1:07:35) Launched 3 digital products to our email list
-- (1:09:37) Business Lessons & Realizations Begin --
(1:09:58) It's not "organic versus paid" -- it's all about MER
(1:15:00) Perfect attribution is the enemy of scaling
(1:18:28) As you scale, you shift from purely "how" to "what"
(1:21:40) You need periodic time removed from the "how" to think about the "what"
(1:23:51) Know where your operating leverage kicks in & obsess over getting there
(1:31:13) Don't try to scale through the "valley of death" by starting other verticals
(1:35:00) There is no such thing as overcommunication especially as a team grows
(1:40:03) Business is simply cost per X & cash per X
-- (1:45:10) My 3 Main Quests for 2026 --
-- (1:48:18) Closing Reflections & One Request --


