3min chapter

Founders cover image

#31 Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future

Founders

CHAPTER

Secrets Are Not a Secret

Business can be built on open but unsuspected secrets about how the world works. Air B&B saw untapped supply and unaddressed demand where others saw nothing at all. There's always a golden mean between telling nobody and telling everybody. A great company is a conspiracy to change the world when you share your secret the recipient becomes a fellow conspirator see the echo i guess hear the echo are we the way to say it?

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