Growing The Next Generation Of Strategists - Rodrigo Maroni, CSO WundermanThompson
Sweathead, A Strategy Podcast
00:00
The Next Generation of Strategies Is Coming Through
I would be really disappointed if they are deprived of the challenges that they need to realize this sort of affinity that I have, which is to get used to this mess. One of my most negative shocks when I moved to the States for the first time in 2007 was how abstract the strategic exercises were. Looking to a meeting to figure out what the consumer is going to want from a very non-fundamental category in 10 years will start to me. It was something that just didn't make sense. There is a saying in Brazil that even the past you can be sure about. If you're not careful, even your past can be changed. And now we are seeing that we just have to
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