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Female Founders: Tania Austin and Decjuba

How I Made It

CHAPTER

The Discipline of Business

Tanya: Business or retail in particular is as much a science. As it is an art. So, we can be creative. We can come up with all the ideas but there's got to be a business case for it. You know, we've got to actually work out how we're going to finance it and what it's going to return. She says passion goes a long way without a doubt; self-belief also important.

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