
The Evolution of Esports and Gaming | Marketing for the Now Episode #11
The GaryVee Audio Experience
00:00
Navigating Authentic Engagement in E-Sports Marketing
This chapter explores the delicate balance marketers must achieve in authentically connecting with the gaming community while avoiding potential pitfalls. It emphasizes the importance of genuine collaboration, understanding consumer needs, and integrating both online and offline strategies to enhance brand engagement.
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Transcript


