Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition
How to Win podcast with Peep Laja
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Building a New Sub Category
Most companies aren't set a gold to be able to hold a fundamentally differentiated position in the market. Winning then is no longer based on, my brand is better than your brand, but rather on being the only brand for this sub category. Unbauanced betting that you won't want a landing page builder without conversion intelligence. The unbound creetid smart traffic tool automatically sends visitors to the landing page where they're most likely to convert.
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