Sports brew would do nothing to diversify our existing revenue. We'd be working with a very similar advertiser who would be impacted in a very similar way if an economic down turn were to occur. So like emalza service, we have said no to sports brew time after time in order to stay focused on building a loyal audience around one thing and then expand into other onbrand productsDown the line.
Today I talk about what it means to stay focused and resist the temptation to always say yes to new opportunities.
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