How to Make Your Videos More Attractive to a Broader Audience

If you are more of an educational channel on how to tutorial type deal, then a lot of your content isn't going to be search based. It's all about figuring out ways to make your content more appealing to a bigger audience instead of being in your little pigeon box that YouTube tries to put you in. But again, once you kind of tailor that content to a trending topic or something that would appeal to possibly more people, then you are in the driver's seat.