The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 623: Removing Friction: How to Turn More Than 40% of Your Prospects Into Long Term Enterprise Customers with Attentive Co-founder and CEO Brian Long

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

How to Market a Low Time Need Product

There's a lot of software, probably the majority software that does have a significant time need. And how can we remove that burden from the buyer in spending that time to make it easier for them to say yes? So I'll give a quick example from experience with attentive, just another reminder at attentive. We do text message based marketing communication tools for over 5000 different brands. You know, our goal is to drive a lot of revenue for each one of these brands.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app