How to Be Different in a Meaningful Way

Take stock of the standards in your industry that are begging to be broken. Instead of trying to beat that out of you, let's lean into that and expand it in a meaningful way. I'll give you the product for free is a superior offering because people know shipping can be different. We're taking the opportunity to go even longer than we ever have in our communications. That's going to be a massive advantage in your marketing. Have at it. Let me know how it works for you. See you in the next video.