Transforming Customer Experience with AI at Amazon

This chapter explores the advancements in Amazon's AI technology, particularly through the evolution of Alexa and its integration with generative AI. It details how these innovations are set to redefine user interactions and enhance customer experiences, showcasing the capabilities of Alexa Plus and its compatibility with various devices. The discussion highlights Amazon's strategic investments in AI and the anticipated rollout of new features, emphasizing a more personalized and engaging role for AI in daily life.