Jarron Vosburg: Why Everything Should be an Experiment
Make It Happen Mondays - B2B Sales Talk with John Barrows
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Is There a Secondary Goal to Every Single Phone Call?
There is a direct correlation between the scale of the organization to which you are prospecting into and the necessity for scale of your unique message. So if I'm wanted Microsoft as a client, I could spend days unpacking their whole org structure and trying to figure out who the exact person is. If my prospects are more the SMB, a mom and pop, a single location, brick and mortar, that activity type isn't going to have the same impact because it's not applicable to that channel, to that buyer.
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