1min chapter

User Defenders – UX Design & Personal Growth cover image

078: There and Back (and Forward) Again with Bob Baxley

User Defenders – UX Design & Personal Growth

CHAPTER

How Can This Be Better?

Apple has a patent on the petza box that they use in cafe mac. The company constantly asks, how can it be better? They refuse to be satisfied until they get to the end of that question. And you don't have to be apple to ask that question. There's nothing happening at apple that can't happen elsewhere.

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