Introduction

This is the Engineering Culture Podcast, from the people behind InfoQ.com and the QCon conferences. In this podcast, Shane Hastie, InfoQ Lead Editor for Culture & Methods, talks to David Hussman, founder and “The Dude” from DevJam and CardBoard It!, a tool for story mapping. Why listen to this podcast: - Put value first – it’s not about building more stuff but making sure we build the right thing for the right people - Dude’s Law: Value = Why / How - Identify the impact that a product needs to make on someone’s life - Constrain complexity using thin slicing and “minimum viable learning” - Have an intentional discovery-delivery cadence to speed up the learning cycles – design and delivery sprints tightly coupled - “Done” is not enough – value is only delivered when the item has been validated with real customers - Validation can happen in both discovery and delivery Notes and links can be found on InfoQ: http://bit.ly/2eegjYf - 1m 41s Introducing “Dude’s Law”: Value = Why divided by How. - 3m 05s Think about the intent, not the process, when looking at product development. - 3m 17s Focus on Product over Process and finding the intent, identifying the impact that the product will have. - 3m 30s Large “transformations” are often never-ending and not very successful; successful products come from finding the thing that impacts someone – that makes someone’s life better. More on this: Quick scan our curated show notes on InfoQ. http://bit.ly/2eegjYf You can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. http://bit.ly/2cMnjfW