The first time i ever worked on a political campaign was for howard dean. We started using targeted emals in order to fund raise, and we broke all political fund raising records ever. And when howard dean lost, and that translated to john carey again, we used a lot of those same tactics. Now, on the obama campaign, we went, obviouslyA lot further than emales, going to social media. Instead of bro giving speeches where he might have tens or hundreds of people, all of a sudden thousands and tens of thousands of people were showing up to these rallies. This was completely revolutionary me. Knew it was expedential political engagement, which meant more than