Damon Centola | The Psychology of Making Big Things Happen and Ideas Spread
The Unmistakable Creative Podcast
00:00
Are We Seeing Change in People's Beliefs?
To create real change, you need tdo more than spread information. You have to change people's beliefs and behaviour. And those are much harder to influence. We're very bad at interpreting and predicting our own behavior. The science we can do is so ninformative now,. because we can hold those sort of guesses side by side with the strategies that are effective.
Transcript
Play full episode
