What's the Third Question You Want to Ask?

I think there are more people than most people probably realize who have overflow of stuff. And it's free money for them. So I'm wondering, did you have to deliberately set out to rebrand? Or did you just decide you wanted to serve a different client? Or what drove those decisions? Then maybe a little bit on how you did the rebranding part,. But that's another chart that won't be another tangent. All right. What's the third thing you want to know?