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5min chapter
Die Lego Story | Krieg der Steine | 2
Kampf der Unternehmen
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Der neue Lego-Chef analysiert die Konkurrenz und den Verlust eines Junior-Designers, was zu strategischen Überlegungen führt. Angesichts abgelaufener Patente und steigender Plagiate muss das Unternehmen innovative Wege finden, um seine Marktstellung zu sichern und die Zukunft der Familienmarke zu schützen.
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