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How Stanford Taps into Platform Reps to Boost Results

Social Pros Podcast

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Is Your Organization a Dipper Company or a Soda Company?

Dipper buyers are a very specific demographic in one point in their life, whereas soda buyers span the whole gamut thit of their life. So why would a dyper brand necessarily advertise in a space where, if you're paying attention to everybody, you're probably not reaching your very specific art dience so specifically? "I use platforms like linkdon because you can really structure your advertising to targeted audiences"

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