Is That a B2B Newsletter?

There are effectively three levers for growth that you can pull as a media company, time, money and audience. And the one that you pull is basically going to come down to which one you have most access to. The beauty of it is it's so narrow that like when you write for that audience, they immediately know that you're the person they want to pay attention to. So how do we start getting people to sign up? Is it direct response marketing in a way that you're targeting people with that or creating organic content? What would be maybe or is it a balance of both, right?

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