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From Warzones to Whiskey - with Jarred Taylor

Cleared Hot

CHAPTER

The Importance of Context

I've been begging them to let me do a campaign I call rocket, a llama rocket. People are ready for that level of shit. There's a sophistication to that and a level of idiocy that's combined is tough for a lot of people to deal with. You can't just say, yeah, we were just kidding, but were we? Like we were going to rent like commercial space in Salt Lake City and say like Ming Lee's handies and Sandy is coming soon. That would be everywhere. And then they would find out that it was black rifle coffee that just took out a bunch of fucking billboards to fuck with Peter  and we'd be like, yeah,

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