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16: Going Viral and Customer Driven Products

The Art of Product

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The Importance of Direct Contact in Product Development

I imagine this is even more important early days. Like when the product is nascent and you are still trying to figure out how to build the right thing for people, I think that direct contact is the highest bandwidth solution. But later on as you're figuring stuff out and you have a like the product market fit has been achieved, you that I imagine this becomes slightly less important. Number two, do ship daily builds to customers? Like do you ship every day something that customers see? Yeah.Like does it happen every single day? Do we get a feature shipped? Probably not. But in general, yes, we are pretty close to continuous deployment where we deploy to production five times a day

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