What will it take for people to pay more for locally produced vegetables?
Deep Dive
00:00
Challenges and Opportunities for Local Farmers
The chapter explores the difficulties local farmers face in producing appealing crops for the market and competing with cheaper supermarket options, using examples like Kale and discussing the impact of overseas agricultural subsidies. It also touches on government subsidies in Singapore, consumer willingness to pay more for local produce, varying price points, nutritional value differences, and the impact of logistics on vegetable freshness.
Play episode from 08:09
Transcript
