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Oracle Hospitality: Tech Drives Resurgence | SVP & General Manager Alexander Alt [Sponsored]

Cloud Wars Live with Bob Evans

00:00

Hotels

We see our customers focused on up sell. We acquired a company called noron in towards the end last year, which is an ai driven up sell platform. Soiit makes very intelligent offers at the right time at the right price. And we participate by by taking a little sliver of that upgrade value. upgrades are a big deal, particularly when hotels aren't completely full. You've got more imintrac you have more ability to upgrade guests,. get them to pay for that upgrade.

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