Hybrid Attribution - A New Way for Marketing Teams to Think About Revenue Attributing

The framework that i presented is a top level business outcome to drive major resource aplication about how wer going to think about going to market. And then underneath that, we're publishingw i believe to be what i'm calling hybrid attribution,. A new way for marketing teams to think about revenue attribution That's rooted in qualitative insights from customers paired with quantitative insights from software. It drives way better decision making on what to actually were deploy marketing dollars to get better r y.