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Bryan Wish — The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators

Everything Is Marketing

CHAPTER

Are You Going to Start More With the Content?

There's an interesting kind of balance or dance you have to make between there's like the product, an monitization side of things. Then there's sort of the the content and the brand and everything that you do that drives things to the modonization nto the products. And then there's the mission and the vision and sort of like the distilled, ou know, framework and sort of umbrella idea behind it. Whither t's rn, like a leadership or organizational psychology, or if it's nearly all right, its er ond productivity and and focus. Or if it's allen gan, it's run, you know, creativity and.

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