The Lemons Problem Is Like a Carver Market

Allister Furey is co-founder and CEO of Sylvera, a technology startup building a ratings agency for carbon markets. In this conversation, we discuss why evaluation and verification is so important for building a net-zero economy and the challenges that face innovators and investors in today's market. We talk through how Sylvera creates ratings for carbon projects and why this might be the key to unlocking trillions of dollars of investment for carbon offset and removal initiatives (Allister used to work at Entrepreneur First and I am a small investor in Sylvera).

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Thanks to Cofruition for consulting on and producing the show. You can learn more about Entrepreneur First at www.joinef.com and subscribe to my weekly newsletter at tib.matthewclifford.com