Adtec - Is There a Replacement for the Cookie for Identity?

You've spoken a lot at length about how the challenges to the industry around id deprecation haven't really been addressed. Where do you see that going? If we're going to perpetuate some form of target advertising, that will be necessary,. i hope hit's not like a telm on t e louise moment for adte. But i will say that it's not clear to me that we have in hand a replacement for the cookie for identity.

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