EP 182: Scaling Go To Market in SaaS - Anupreet Singh (Senior Director of GTM, 6sense)
The Startup Operator
The Importance of Customer Success in SaaS
In an ideal case, I think you'll be owning the customer for three to five to ten years. At what point does a SDR handover a lead to an A at what point does the customer success person get involved? And what are the various metrics that one should be cognizant of in this journey? The template has to change at every stage of your company, but I'll talk about the template that works really well in 0 to 1 and then the 1 to 5 million dollars journey.
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