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26min chapter
K#551 Florian Heinemann zu AI Investments, MyTheresa & E-Commerce Gewinner
Kassenzone | CEO Interviews
MyTheresa und der Luxusmode-Markt
In diesem Kapitel wird die Rückgabe von Net-a-Porter an MyTheresa und die Marktstrategien im Luxusmode-Segment analysiert. Es beleuchtet die Herausforderungen und Chancen von MyTheresa nach ihrer Trennung von Neiman Marcus sowie den Wertverlust seit dem erneuten Börsengang. Zudem werden die Marktbewegungen und die strategische Ausrichtung von E-Commerce-Akteuren im Luxussegment diskutiert.
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