Designing blueprints for behavior change with Ruth Schmidt
The Decision Corner
00:00
Behavioral Science and Design - What's the Difference?
Behavioral and design can blend together really nicely, i think. I think testing actually in evaluation is a big part of that - partly because oftentimes design is designing into new environments. But designers are often much more reliant on things like prototyping and kind of projecting into what doesn't yet exist. Where as certainly behavioral science, one of its bread and butter strong points is a really, really rigorous approach to testing. And that actually, probably you only think about.
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