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Land Enterprise Deals Using Great Openers with Christian Banach

Live Better. Sell Better.

CHAPTER

How to Personalize an Email Campaign

John Smith: The opener is important because a couple reasons, you know, first off, we're also personalizing the subject line. Talk about what relevancy means when it comes to personalization. So go deeper on that, because some people here are personalized and think, oh, hey, KD, saw you went to the University of Wisconsin. Go Badgers. They're like, all right, I personalized it. I'm good.

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