The IPL: A Dark Horse Challenger

The ability to monetize the actual live game while it's happening is second to none. I would I think the IPL could be a dark horse challenger somewhere in the future just purely for the sheer size of India if they could ever figure out the monetization. The big knock on India was you can't monetize it well enough that the average revenue per user is not even 10% of what you could generate in the US and other markets. Well the peers they've worked it out because now that the values on the on- rides are insane actually per game the rights value is far greater than any other sports property in the world.